Giving a Local Pastaria the love it deserves
Pazzo Pastaria is a family-owned Italian restaurant based in San Antonio, Texas, known for its fresh, house-made pasta and welcoming atmosphere. This project consists of redesigning the usability and organizing the content of the original website to better represent the Archer family’s personality. Redesign of branding was done in a previous project. The goal was to create a warm, engaging platform that encourages reservations and captures the feeling of gathering around a table for a shared meal.
Scope: UX/UI Design, Website Design, Content Strategy
Tools: Elementor, WordPress, Figma
Timeline: 7 weeks
AUDIENCE
PURPOSE
Pazzo Pastaria needed a new website to better reflect the restaurant’s fun, cozy atmosphere. Additionally, to connect visitors to the founder’s story and get people to make a reservation.
INFORM
SHARE
Encourage
Organizing what goes into this site
Who are we making this site for?
How do we want the site to look and feel?
Sketches to get the perfect layout, trust the process!
Designed in Figma
Designed in WordPress with Elementor
pazzo.creativejaz.com is complete
We finished!
In designing the Pazzo Pastaria site, my main goal was to make a bold and fun site, like nothing I’ve designed for web before. Objectively, to get visitors to make a reservation. It was interesting to expand a brand identity I created last semester into web format, as every detail must be responsive. The learning curve was large, but taking each section at a time and the process our professor gave us helped me stay on track. I am satisfied with the site as I think it’s a good balance between function and aesthetics. If I were to improve anything, it would be the menu experience.